Performance Marketing Portfolio – Clothing Brand ROAS Scaling
Introduction
EdgFuture successfully scaled a clothing brand through performance-driven ad campaigns, delivering exceptional ROAS of 21.32. Over a span of 10 months, with an ad spend of 667,652 PKR, we generated 4,000+ customer orders and positioned the brand as a profitable player in the competitive fashion market.
Challenges
The client approached EdgFuture with:
- Struggles in achieving profitability from paid campaigns.
- Inefficient ad spending with little return.
- Need for sustainable scaling without overspending.
- Requirement to build a loyal customer base in a crowded apparel niche.
Strategies Employed
- Profit-Focused Campaign Design
- Developed campaigns optimized for purchases rather than traffic or engagement.
- Segmented high-intent audiences based on demographics, interests, and behaviors.
- Creative Testing & Optimization
- Rolled out multiple creative formats (videos, carousels, collection ads).
- Conducted A/B testing to identify winning creatives and ad copies.
- Retention & Remarketing
- Built remarketing funnels targeting cart abandoners and past customers.
- Implemented upsell and cross-sell campaigns to boost customer lifetime value.
- Data-Driven Scaling
- Continuously monitored ad performance and optimized budget allocations.
- Focused on campaigns with the highest ROAS while trimming low-performing ones.
Results Achieved
- ROAS of 21.32 achieved across 10 months.
- 4,000+ Orders Generated with consistent monthly growth.
- Cost Efficiency: High returns on a lean ad spend of 667,652 PKR.
- Sustainable Brand Scaling: Built a foundation for long-term profitability.
Conclusion
This case study demonstrates EdgFuture’s expertise in scaling fashion and clothing brands profitably through paid ads. With data-driven optimization and retention strategies, we achieved extraordinary ROAS and long-term growth for the client’s e-commerce business.
