Performance Marketing Portfolio – Clothing Brand Sales Growth
Introduction
EdgFuture executed a high-impact performance marketing strategy for a clothing brand, driving remarkable results in just 5 months. With targeted campaigns and optimized ad spend, we achieved gross sales of 55,031,900 PKR and processed 11,573 orders — transforming the brand into a fast-scaling e-commerce success story.
Challenges
The brand was facing:
- Stiff competition in the fashion e-commerce market.
- Difficulty in scaling beyond organic reach.
- Limited brand recognition and customer trust.
- Need for a cost-efficient paid advertising strategy that drives consistent sales.
Strategies Employed
- Multi-Channel Paid Ads
- Launched targeted campaigns across Facebook, Instagram.
- Segmented audiences by age, interest, and buying behavior for maximum precision.
- Conversion-Focused Creatives
- Designed engaging video ads and carousel creatives tailored to highlight collections.
- Leveraged seasonal campaigns (Eid, sales events, new launches) to boost demand.
- Data-Driven Optimization
- Applied A/B testing for ad creatives, copies, and placements.
- Optimized campaigns for ROAS, adjusting bids and budgets weekly.
- Retention & Scaling
- Implemented remarketing campaigns for cart abandoners and past customers.
- Upsell and cross-sell strategies boosted average order value.
Results Achieved
- PKR 55,031,900 Gross Sales within just 5 months.
- 11,573 Orders Processed with strong repeat purchase rates.
- Increased Brand Visibility through high-performing ad creatives and campaigns.
- Sustainable Growth with scalable campaigns designed for long-term success.
Conclusion
This case study highlights EdgFuture’s expertise in scaling clothing brands through performance marketing. By combining precise targeting, conversion-driven strategies, and continuous optimization, we transformed the brand’s online presence into a revenue-generating powerhouse in record time.
