Digital Marketing

Course

Course Outline:

Digital Marketing (20-Week Course)

Course Description:

This comprehensive digital marketing course is designed to provide students with a solid foundation in the field of online marketing. Through a combination of theoretical concepts and practical exercises, students will gain the necessary skills and knowledge to plan, execute, and evaluate effective digital marketing campaigns. By the end of this course, students will be equipped to navigate the ever-changing landscape of digital marketing and drive success for businesses in the online world.

Course Duration:

The course will be conducted over a period of 20 weeks, with 2 classes per week. Each class will consist of interactive lectures, practical demonstrations, coding exercises, and group discussions.

Course Objectives:

Develop a solid foundation in digital marketing principles and concepts
Understand the importance of digital marketing in today's business landscape
Master the various digital marketing channels and their practical application
Learn to create engaging content optimized for different platforms
Gain insights into social media marketing and its role in audience engagement
Understand and implement effective search engine optimization (SEO) techniques
Utilize email marketing for customer engagement and retention
Learn how to measure and analyze digital marketing campaign performance
Stay updated with the latest trends and emerging technologies in digital marketing

Week 1-2:

Introduction to Digital Marketing

Week 3-4:

Developing a Digital Marketing Strategy

Week 5-6:

Website Design and Optimization

Week 7-8:

Content Marketing

Week 9-10:

Social Media Marketing

Week 11-12:

Search Engine Optimization (SEO)

Week 13-14:

Pay-Per-Click (PPC) Advertising

Week 15-16:

Email Marketing

Week 17-18:

Data Analytics and Reporting

Week 19-20:

Emerging Trends in Digital Marketing

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Course