PPC And Google Ads - EdgFuture

Course

PPC and Google Ads

This PPC and Google Ads writing course is designed to provide students with the knowledge and skills necessary to create effective and persuasive ad campaigns using Google Ads. Over the span of 8 weeks, students will learn the fundamentals of pay-per-click (PPC) advertising, keyword research, ad copywriting techniques, campaign management, and optimization strategies. 

Course Outline:

PPC and Google Ads Writing (8-Week Course)

Course Description:

This PPC and Google Ads writing course is designed to provide students with the knowledge and skills necessary to create effective and persuasive ad campaigns using Google Ads. Over the span of 8 weeks, students will learn the fundamentals of pay-per-click (PPC) advertising, keyword research, ad copywriting techniques, campaign management, and optimization strategies. Through a combination of theoretical knowledge and practical exercises, students will gain the necessary skills to maximize their return on investment (ROI) through targeted and compelling Google Ads campaigns.

Course Duration:

The course will be conducted over a period of 8 weeks, with 2 classes per week. Each class will consist of interactive lectures, hands-on exercises, case studies, and group discussions.

Course Objectives:

Week 1:

Introduction to PPC Advertising and Google Ads

Week 2:

Keyword Research and Selection

Week 3:

Writing Effective Ad Copy

Week 4:

Campaign Setup and Management

Week 5:

Display Advertising and Remarketing

Week 6:

Mobile Advertising and App Promotion

Week 7:

Landing Page Optimization for PPC

Week 8:

Tracking and Analysis of PPC Campaigns

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