Performance Marketing Portfolio – USA Real Estate Lead Generation
Introduction
EdgFuture delivered a high-performing performance marketing campaign for a real estate company in the USA, generating 400+ qualified leads with an ad spend of only $2,000. This project demonstrates our ability to build ROI-focused campaigns that attract high-intent prospects and strengthen brand presence in competitive industries.
Challenges
The client approached us with:
- Difficulty in generating consistent, high-quality real estate leads.
- Limited ad budget and the need for maximum ROI.
- Strong competition in local real estate advertising.
- Requirement for geo-targeted campaigns that capture serious buyers and sellers.
Strategies Employed
- Geo-Targeted Campaign Setup
- Designed and executed Facebook & Instagram Lead Ads focused on specific localities.
- Used custom lead forms to capture essential buyer and seller information.
- Creative Ad Design & Copywriting
- Developed persuasive, real estate-focused ad creatives.
- Crafted compelling ad copy to highlight trust, urgency, and value.
- Continuous Optimization & Testing
- Implemented A/B testing on audiences, creatives, and placements.
- Optimized bids, budgets, and targeting for cost-effective conversions.
Results Achieved
- 400+ Qualified Leads: Delivered within one month with a limited ad spend.
- Exceptional ROI: Achieved high conversion rates at a low cost per lead.
- Enhanced Local Presence: Increased brand visibility in competitive real estate markets.
- Sales Pipeline Growth: Generated warm leads that filled the client’s pipeline with serious prospects.
Conclusion
This project showcases EdgFuture’s expertise in performance marketing for real estate businesses. By combining geo-targeted ads, persuasive creatives, and data-driven optimization, we delivered measurable results and a significant return on investment.
