Introduction
EdgFuture collaborated with Calzitaly.us, a premium hosiery and tights brand based in the UK and USA, to redesign and optimize their Shopify store. The goal was to deliver a sleek, conversion-focused e-commerce platform that enhances product discovery, supports SEO visibility, and ensures seamless shopping experiences for customers across multiple regions.
Challenges
Calzitaly faced several key challenges before partnering with EdgFuture:
- Needed a modern storefront that reflects their premium brand identity.
- Faced poor ad performance due to weak product page optimization.
- Required improved SEO structure for product categories and descriptions.
- Needed smoother checkout processes and better customer retention features.
Strategies Employed
- Modern Shopify Store Redesign
- Developed a user-friendly and elegant store layout focused on premium tights and hosiery.
- Improved product categorization for maternity, seamless, and fashion tights.
- SEO & Performance Optimization
- Conducted keyword research for tights, hosiery, and shapewear.
- Optimized product descriptions, meta tags, alt text, and URLs for organic reach.
- Enhanced site speed and mobile responsiveness for higher search rankings.
- Conversion-Focused Features
- Integrated reviews, size guides, and product filters for better shopping decisions.
- Streamlined cart and checkout flow to reduce drop-offs.
- Implemented retargeting tools and upsell apps for higher sales.
Results Achieved
- Enhanced Brand Identity: A professional Shopify storefront aligned with Calzitaly’s premium appeal.
- Improved SEO Performance: Higher keyword rankings and growth in organic traffic.
- Boosted Conversions: Optimized product pages and checkout experience increased sales.
- Stronger Ad Results: Better-performing landing pages improved ROAS from paid campaigns.
Conclusion
The Calzitaly.us project demonstrates EdgFuture’s ability to elevate global fashion and apparel brands with Shopify store development, SEO, and performance marketing integration. By merging elegant design with technical optimization, we empowered Calzitaly to achieve stronger visibility and sustainable growth.
