Social Media Marketing - EdgFuture

Course

Social Media Marketing

This focused social media marketing course is designed to provide students with a deep understanding of the power of social media platforms and how they can be leveraged for effective marketing campaigns. Over the span of 8 weeks, students will explore various social media channels, strategies, and best practices to engage and expand their target audience. 

Course Outline:

Social Media Marketing (8-Week Course)

Course Description:

This focused social media marketing course is designed to provide students with a deep understanding of the power of social media platforms and how they can be leveraged for effective marketing campaigns. Over the span of 8 weeks, students will explore various social media channels, strategies, and best practices to engage and expand their target audience. Through a combination of theoretical knowledge and practical exercises, students will gain the skills necessary to plan, execute, and optimize successful social media marketing campaigns.

Course Duration:

The course will be conducted over a period of 8 weeks, with 2 classes per week. Each class will consist of interactive lectures, hands-on exercises, case studies, and group discussions.

Course Objectives:

Week 1:

Introduction to Social Media Marketing

Week 2:

Social Media Strategy Development

Week 3:

Creating Compelling Social Media Content

Week 4:

Building and Managing Social Media Communities

Week 5:

Social Media Advertising

Week 6:

Influencer Marketing

Week 7:

Social Media Analytics and Measurement

Week 8:

Emerging Trends in Social Media Marketing

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